http://www.multichannel.com/blog/230000223/post/640006864.html
Laureen Ong argues that brands are becoming increasingly important as they codify attributes, personality, and attributes.
Shows interesting statistics about viewer habits based on number of channels available.
Recent studies have consistently shown that as the number of choices increase, the number of regularly viewed networks only increases at a fractional rate. It’s somewhat counterintuitive. More competing options actually results in a concentration of consumer choice. According to Nielsen, homes that receive about 75 channels watch less than 16 of them on average, just over 20% of the networks available. What happens when we double the available options to more than 150 channels? The consumer adds only four additional networks to their average viewing, for a total of about 20, or 13% of the networks available to them. These are indeed sobering statistics.
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